On Halloween night, Taipei City will be transformed into a magical realm by HALFWAY STUDIO, ROLY and TianYen join forces to bring visual marvels to this alcohol-themed run, immersing participants in a surreal experience.

Established in 2021, HALFWAY STUDIO blends century-old bar culture with modern technology. Each bar represents a unique aspect of Taiwanese culture, incorporating four themed competition camps and NPC missions, with Asia 49 as the grand final destination. Here, participants will explore a fantastic space, immersed in festive vibes and elevated city views.

ROLY sponsors HALFWAY STUDIO’s event, illuminating the night sky with its top-tier laser projectors. Models like RL-10KU, RL-A500U, and RL-S450U transform the space into a visual paradise, showcasing HALFWAY STUDIO's culture vividly. With superb brightness, resolution, and unique color technology, ROLY's projectors bring every moment to life.

As a creator of interactive content, TianYen uses its unique interactive light-sculpting technology to craft an immersive experience. This event is more than a run—it's a participatory visual feast. Participants navigate through a sea of light sculptures, interact with NPCs, and tackle various challenges. Each step is an adventure, each moment a visual marvel.

ROLY’s projectors and TianYen’s innovative interactive content complement each other, infusing life into HALFWAY STUDIO’s alcohol run event. On this Halloween night, participants will journey through a cultural time tunnel, challenging themselves and experiencing the pinnacle of visual and interactive wonder.

Together, ROLY and TianYen bring not only a fusion of technology and art but also ignite a sense of wonder in each participant. This night, the alcohol run becomes more than just a sport—it’s a dazzling visual journey.